Expanding our stage for PC and paid titles

  Posted by Aurash Mahbod, VP and GM, Games on Google Play Google Play is proud to be the home of over 200,000 games—many of which defined the mobile-first era. But as cross-platform becomes the standard for players, we are evolving our ecosystem to match the scale of your ambitions. In recent years, we focused on elevating Android gaming quality while significantly deepening our support for native PC titles .

We know that maximizing your game’s reach across different platforms is complex. The Level Up program serves as your strategic roadmap, helping you prioritize optimizations that drive great experiences on Android. Building on this foundation, we’re doubling down on our investment to make Play the most accessible home for every category of play .

We’re adding new tools for paid games and making the PC game discovery to purchase seamless. Keep reading to learn more about how we’re creating a bigger stage for your games . Scale your discovery across mobile and PC platforms Building a bigger stage starts with making your games easier to find—and easier to buy—no matter which device your players prefer.

  The PC badge ensures your cross-platform investment is recognized. This creates more opportunities to acquire players on mobile and transition them seamlessly to your high-fidelity PC experience.   If you choose to opt-in your mobile game for Google Play Games on PC, you can now offer a single price that covers both mobile and PC versions.

  ' Buy once play anywhere’ pricing to sell your games across devices Lower the purchase barrier with Game Trials  To help you convert high-intent buyers with less friction, we’re introducing Game Trials , a feature that enables players to experience your game for a limited time before making a purchase on mobile. Accessible directly from your game’s store listing, Game Trials provides a fast-track for players to start exploring your world with a single tap.   To ensure this is low maintenance for you, Game Trials is added directly into your Android App Bundle.

  Play ensures trials are secure and seamless . Game Trials are once per user and protects your game while the trial is active.   Game Trial for DREDGE to help convert high-intent buyers Diversify your revenue with a dedicated player community on Play Pass Play Pass is another way to diversify revenue and grow your player audience.

It has been a strong launchpad for indie hits such as Isle of Arrows , Slay the Spire , and Dead Cells . With Play Pass, you can reach highly dedicated players seeking a more curated gaming experience, free of ads and in-app purchases. To help you deepen engagement, paid titles on Play Pass can now opt in to Google Play Games on PC — making it easy for players to find and play your games on a larger screen.