Google's SynthID watermark is hard to break, but it doesn't solve AI disinformation

The scale of AI-generated media can be hard to grasp. 5 billion images. It took generative AI just 18 months to do the same.

And AI didn't stop there. This spring, Google announced at I/O that its tools had been used to create more than 100 billion AI images and videos in just a couple of years, and Google is far from the only source of AI content. The company coupled this staggering statistic with a slew of partnerships to expand the use of its SynthID watermarking technology, which can be used to label AI-generated content and potentially help people identify what's real.