Grow your app with the Google Play Apps Accelerator - apply now

Posted by Robbie McLachlan - Developer Marketing At Google Play, we’re committed to helping businesses of all sizes reach their full potential. That’s why we’re excited to open submissions for our new Google Play Apps Accelerator . If you’re an early-stage app company ready to scale, this program is designed for you.

Selected companies from over 60+ eligible countries will join a 12-week accelerator starting in March 2026.   Sessions will cover: Build: We'll cover the journey from a prototype to a scalable, high-quality app - focusing on the tools and best practices for longevity. Grow: So you've launched.

Now what? Waiting for users to show up isn't the best strategy. We'll dive into what really works for growth.

You'll get the playbook on go-to-market strategy, user acquisition, and LiveOps that turns downloads into a user community. Earn: Want to build a smart monetization strategy? We'll focus on revenue models that build value and drive sustainable growth for your business.

Lead: You've mastered your product, but what about your people? Your role as a founder is evolving. We’ll give you leadership insights to hire the right people, grow their skills, and build a thriving culture.

You’ll also get the chance to meet and connect with other founders from around the world who are looking to take their apps to the next level. All submissions must be completed by January 7, 2026, @ 11:59 PM GMT.   Apply now to supercharge your growth on Google Play.