Pixel Tag pricing leak sets up a direct showdown with Apple AirTag

90, positioning it directly against the €35 Apple AirTag. The Pixel Tag is also said to launch on August 12, 2026, which is when Google will host its Made By Google event to unveil the Pixel 11 and Pixel Watch 5. If Google continues to maintain competitive pricing against the Apple AirTag, the Pixel Tag could end up costing $29 in the US.

Google’s long-rumored entry into the Bluetooth tracker market is finally coming into focus with the newly rumored Pixel Tag , its first official tracker designed specifically for Android’s Find My Device network. Leaked renders reveal a compact puck-style design featuring a bottom grille for a built-in loudspeaker. If you’re wondering how much the Pixel Tag would cost and when you could buy it, a new leak is now sharing these crucial details ahead of the official Made By Google product launch event .

90. For reference, the Apple AirTag sells for €35 in Europe, so Google is likely pitching the Pixel Tag as a direct competitor. If we are allowed to extrapolate, Google could maintain competitive pricing with the Apple AirTag in the US as well, which would bring the Pixel Tag’s US price to $29.